SnowGlobe pulls in local businesses, art
SnowGlobe Music Festival staff are working to make their debut New Year’s Eve event a reflection of the town that it’s in, rather than just a cookie-cutter party that could happen anywhere.
By pulling in local businesses and art, the Colorado-based organizers hope that the three-day festival will be unique to this area. So far, they’ve formed partnerships with Powder House Ski Shop, Kirkwood Mountain Resort, Tahoe Moonshine, Lake Tahoe Fire Dancers, Willy Woggle Circus and numerous other artists and businesses.
“South Lake Tahoe has been so amazing so far,” said spokesman Chip Herter. “They’ve been so welcoming to us. Things are going frighteningly well.”
Different aspects of the festival are tied into different businesses. Kirkwood is offering a free lift ticket those who pay the extra bucks for a VIP festival pass.
“We just thought it was a great opportunity,” said Kirkwood spokesman Michael Dalzell. “There’s going to be thousands of people at this festival.”
The demographic fits right in with the skiers and riders the mountain is looking to attract, Dalzell said. Festivalgoers looking to hit the slopes will be able to get discounts on rentals through Powder House.
Also for VIPs, Tahoe Moonshine will be serving their signature liquors.
All festival attendees will be able to enjoy to art and performances from some of South Lake Tahoe’s own. Lake Tahoe Fire Dancers will perform poi and other fire performances while Willy Woggle’s Circus will host aerial dancing.
At least one Burning Man art car will make an appearance and it just so happens to be modeled after a familiar Tahoe face.
“They’re really stoked on the Tahoe locals,” said Michael Beaudoin, a South Lake Tahoe resident who’ll be bringing his Tahoe Tessie art car to show off at the festival. “And we’re stoked to show off our art.”
Lodging and guest accommodations around town are typically busy for that time of year, but some businesses have felt an increased impact, which they’re attributing to SnowGlobe.
“Even though it is one of the busiest times of year, it’s still great to get an event up here that showcases the South Shore,” said Rich Bodine, vice president of the South Lake Tahoe Lodging Association and director of sales at Inn by the Lake.
Bookings around News Year’s Eve at Inn by the Lake are up about 15 percent, probably due to SnowGlobe, Bodine said.
Organizers have secured the shuttle routes for attendees who buy the $20 shuttle pass and released single-day tickets. They’re now working on reminding attendees that this is not Coachella.
“Whatever you do, please don’t show up in your bikini,” Herter said. “You will not have a good time and that can’t be our fault.”
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