Snowsports journalists visit Tahoe
SOUTH LAKE TAHOE, Calif. – The Lake Tahoe Visitors Authority recently hosted the Board of Directors of the North American Snowsports Journalists Association to four days of South Shore hospitality as a preview to the group’s national conference here in 2012.
“We’re hosting the conference next year as part of our ongoing effort to keep South Lake Tahoe in the news,” said Carol Chaplin, executive director of the Lake Tahoe Visitors Authority. “The relationships we have with our partners allow us to illustrate authentic Tahoe; the media see what locals and visitors get to see every day.”
The conference next March is expected to attract 200 attendees, including corporate guests and sponsors, and generate media coverage for South Shore as one of the country’s leading winter destinations.
The LTVA collaborated with numerous partners including: Harrah’s Lake Tahoe, Harveys Lake Tahoe, Embassy Suites Lake Tahoe Hotel & Ski Resort, MontBleu Resort Casino and Spa, Heavenly Mountain Resort, Sierra-at-Tahoe Resort, Kirkwood Mountain Resort, Borges Sleigh Rides, Edgewood Tahoe Golf Course, Lake Tahoe Cruises, South Tahoe Express, Camp Richardson Resort, Zephyr Cove Resort and Lakeside Inn and Casino.
Board members skied at each South Shore resort including Heavenly Mountain Resort, Sierra-at-Tahoe Resort and Kirkwood Mountain Resort.
They also cruised aboard the Tahoe Queen, took a sleigh ride with Borges Sleigh Rides and participated in a Snowshoe Cocktail Race at Camp Richardson Resort.
Representatives commented on the availability of non-ski activities, quality of snow, friendliness of staff, fine dining, proximity to the Reno-Tahoe Airport and the serene beauty of the Tahoe Basin.
The recent meeting is expected to generate immediate editorial coverage in multiple markets across the country including Associated Press, SnowBomb.com as well as Southern California and recognized snowsports outlets.
“We got a first-person feel and flavor for the area, its attractions, beauty and hospitality – the attributes that make South Lake Tahoe special,” said Bob Cox, president of NASJA. “We know our membership will be blown away with a memorable 2012 conference here.”
NASJA membership consists of more than 200 journalists focusing on winter travel stories who contribute to print, magazine, online, TV, radio and blog outlets across the country.
Contributing outlets include: SKI Magazine, AAA Magazines, Men’s Journal, Outside Magazine, Chicago Sun Times, Dallas Morning News, San Francisco Chronicle, Sacramento Bee and more.
Sponsors for the 2011 Board Meeting as well as the national Conference in 2012 include: Lake Tahoe Visitors Authority, Nevada Commission on Tourism, Reno-Tahoe International Airport and Sacramento International Airport.
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