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Squaw Valley homes sold in record time

While breaking records and making history, Intrawest took only six hours to sell 139 homes to be built at the Village at Squaw Valley USA.

“The event was so successful it broke many Intrawest records,” said Lynne Everling, resort marketing coordinator.

Over 500 people arrived at the South San Francisco Conference Center last Tuesday to pick out their mountain homes at the base of Squaw Valley USA resulting in a total of $73 million.



Bay Area residents were greeted by a mountain setting and chirping birds.

“We brought the mountain to the city,” said Everling, who added Intrawest usually takes their sales to their target market to make it convenient for their buyers.




Although Everling said many people left the event happy, because of the high interest, many people did not get to buy homes. But those people will be first on the list for the next phase in building, she said. The Village at Squaw is limited to only 600 mountain homes.

Buyers had to choose between one-, two- and three-bedroom units. The buyers will also have the choice between two color schemes for their ski-in/ski-out units.

Intrawest expects to break ground on the project soon with a ground-breaking ceremony scheduled for June 2, completion is planned for December 2001.

“We already have trailers on site now,” Everling said.

In addition to the 139 new mountain homes, 19 boutique shops have been selected for the first phase of the building of the Village called First Ascent. The commercial launch is expected in the next week or two.

The First Ascent phase of the Village will have a total of three buildings that go up to four stories.

The Village will be built in four phases, and is scheduled to last five to seven years. The Village was designed by San Francisco architect, Mark Hornberger of Hornberger and Worstell.

“For us, the sellout of First Ascent is the beginning of the evolution that

will redefine Squaw Valley,” said Tom Jacobson, vice president of Intrawest Resort Development Group.

Intrawest owns ten mountain resorts, including Whistler/Blackcomb, Sandestin Golf and Beach resort in Florida and Copper in Colorado.


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