Star Wars coming to Tahoe
Across America, they camped out in pup tents, under blankets, tucked in sleeping bags, standing on aching feet, or curled up in folding chairs for hours, days, weeks even, in front of movie box offices.
When tickets finally went on sale a week ago, frenzied, happy fans bought them by the dozen, hording them like precious treasures more valuable than truckloads of diamonds and gold.
However, South Lake Tahoe moviegoers may boast of no such dedication. Not a single person was spotted camping out in front of Wallace Lakeside Theaters and tickets for this morning’s 12:01 showing of “Star Wars Episode I – The Phantom Menace” sold out Tuesday – seven days after they first became available, according to a box office attendant at the theater.
“We’ve sold a substantial amount of tickets already for the daytime shows Wednesday and for the Friday and Saturday evening shows,” said David Lyons, director of marketing for Wallace Theaters Corporation.
The Star Wars prequel will be shown at Wallace five times a day, beginning at 10 a.m., for at least eight weeks, or longer, depending on demand. No major changes have been made to the 170-seat theater showing the movie, other than a new state-of-the-art sound system designed by Lucas Films and Dolby Laboratory, Lyons said.
“The Dolby Digital EX sound enhancement system was the only improvement we needed to make,” he said. “It will add extra rear surround sound features. It’s truly the finest sound system available on the market today.”
The sound system will remain in the theater after Star Wars is no longer showing and the eight-screen Wallace movieplex scheduled to open in August at Horizon Casino Resort will feature the same system.
The “Y” Wallace Theaters became licensed to show Star Wars May 11, despite strict theater guidelines set by George Lucas, who wrote, directed and financed the movie, and distributor 20th Century Fox.
Advance tickets for the movie are only available through the box office at the South “Y” Center.
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