Swift Communications transfers ownership of Nevada newspapers

The parent company of the Tahoe Daily Tribune announced on Thursday that it is selling four of its publications in Nevada to a publishing company with strong ties in the state.

Pacific Publishing Company purchased the Nevada Appeal, The Record-Courier, Lahontan Valley News and Northern Nevada Business View from Swift Communications. Pacific, a family owned company with operations in Washington and Nevada, does business in the Silver State as Nevada News Group.

In a press release, Swift Chairman and CEO Bill Waters said the sale would be in the best long-term interest of the company, the Nevada publications, their employees and the communities they serve.

“The ownership change will provide the opportunity for sustainability of the products and services offered in the region as the teams at Pacific Publishing and Nevada News Group bring many years of experience and success coupled with a deep commitment to local, community journalism,” Waters said.

The Tribune will remain a part of Swift, a media company headquartered in Carson City, managed as part of Nevada County Publishing Co., Grass Valley, California.

Press Works Ink, Swift’s printing business in Carson City, also will remain part of Swift.

The Swift publications acquired by Nevada News Group largely serves Carson City, Douglas County, Fallon and the business community in Reno.

Nevada News Group also publishes the Winnemucca Humboldt Sun, Battle Mountain Bugle, Lovelock Review-Miner, Fallon and Fernley Mailbox News, and Nevada Rancher magazine.

Nevada News Group is offering employment to those individuals working at these publications, according to the press release.

“As with any business change of ownership, employees, readers, and the business community are concerned about what comes next,” Peter Bernhard, owner and CEO of Pacific Publishing, said in a press release. “I am pleased that we were able to structure a deal in a way that allows us to keep what I see as a very high-quality group of individuals dedicated to their mission. We have a great group of print publications, strong and active websites, the largest news gathering operation in Northern Nevada, and the software and publishing tools to keep us competitive and relevant in today’s media fractured environment.”

Nevada News Group will maintain its current offices at 580 Mallory Way in Carson City, 1503 U.S. 395 North in Gardnerville, 50 W. Liberty St. in Reno, and 1022 Grass Valley Road in Winnemucca.

“The Swift organization, owners of Sierra Nevada Media Group, is a first-class publishing company with great media assets in a number of states,” Bernhard continued. “Our publishing footprints dovetail nicely with one another and combining the operations always made sense from a publishing perspective. In our discussion it was somewhat a matter of which company was going to be the acquirer. I feel lucky that our organization will be the ones to continue to publish these fine newspapers and magazines.”

Swift will continue to provide shared services to the operations in areas such as systems and website support, digital fulfillment services, advertising billing, office leases, and more to help ensure a successful transition and uninterrupted service.

“I thank our colleagues and longtime friends at Nevada Appeal, The Record-Courier, Lahontan Valley News and Northern Nevada Business View,” Waters said. “Their contributions have helped make these publications valued resources within Northern Nevada.”

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