Ta-ta to Tahoe’s tacky signs | TahoeDailyTribune.com

Ta-ta to Tahoe’s tacky signs

Tacky signs are what the city of South Lake Tahoe is trying to avoid and a new brochure may be the cure.

The city of South Lake Tahoe, Tahoe Regional Planning Agency, South Lake Tahoe Chamber of Commerce and South Tahoe Lodging Association came together to make the sign ordinance, which was confusing, easy to understand.

“The great thing about this is it was a cooperative effort,” said Jim Foff, a lodging association member who worked on the project.

The brochure was mailed to 3,000 businesses this week and 3,000 more are available at the various agency offices.

“We’re a destination resort, and we’re just looking for a little better quality in the community,” Foff said.

Proponents of the brochure hope at least 80 percent of the businesses will comply with the sign ordinance after reading the brochure, and another 10 percent will comply after viewing the brochure and being reminded of the rules.

“If you get 80 to 90 percent of the people to comply that would be great,” Foff said.

But the hope is people will comply in good faith.

“I take a real laid-back approach to this thing,” Foff said. “I don’t want to have a sign cop on payroll. I don’t think we need to take it to the extreme.”

The new brochure addresses banners, balloons, pennants, portable signs, flags that advertise, and signs on parked cars, all of which are illegal.

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