Tahoe Biz Beat for March 11-12, 2009 | TahoeDailyTribune.com

Tahoe Biz Beat for March 11-12, 2009

Sara Thompson / Tahoe Daily Tribune

Jim Grant / Tahoe Daily Tribune

SOUTH LAKE TAHOE ” Cardinale Way is restructuring its business model so it can keep serving South Shore customers during these economic times.

“We want to stay in the community,” general manager Jim Gillenwater said.

The dealership is not planning to close, said Chris Alper, sales representative. But to stay in South Lake Tahoe, it needs the community’s support.

People don’t need to buy a car to go to the dealership. Cardinale Way can service every automobile, Gillenwater said. The service technicians participate in ongoing training so they can work on all different types of vehicles.

“From A to Z will service it,” Gillenwater said.

The dealership is expanding its used car inventory, Gillenwater said. Since Cardinale is a franchise, Gillenwater said they can find almost anything a customer wants by utilizing its other locations.

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Cardinale will stop carrying new Dodges, Chryslers and Jeeps on the lot, Gillenwater said. But said the business will still have new Toyotas.

Customers who think they can get a better deal somewhere else are encouraged to come in and see if Cardinale can match or beat it, Gillenwater said.

Cardinale can also help with financing, Alper said. The dealership has built partnerships with more banks so customers have options to finance their car, she added. They also can use credit union direct lending so customers can build their credit.

Shelli Mohr, business manager, said the dealership provides a significant amount of tax revenue for the town and the county. Last year Cardinale won a state bid for hybrid vehicles, and supplied 150 vehicles all around the state, and a large portion of that revenue stayed in the county, Mohr said.

The service department is open from 7:30 a.m. to 5:30 p.m. Mondays through Fridays, and the sales department is from 9 a.m. to 7 p.m. Mondays through Saturdays, and from 10 a.m. to 5 p.m. on Sundays. It’s at 1855 Lake Tahoe Blvd., by Julie Lane and Lake Tahoe Boulevard. For more information, call (530) 541-2060.

Registration has begun for the Lake Tahoe South Shore Chamber of Commerce Business Expo, which will feature more than 80 South Shore businesses, food and drink, along with a silent auction.

The event isn’t until March 27 at the MontBleu Resort Casino & Spa, but the deadline to register is March 13. Booths are assigned on a first-paid basis and include six admission tickets.

To register, or find out more information, call (775) 588-1728, or check out tahoechamber.org.

” Have information on your business you’d like to share? Contact reporter Sara Thompson at (530) 542-8009 or sthompson@tahoedailytribune.com.