Tahoe license places selling well | TahoeDailyTribune.com

Tahoe license places selling well

Andy Bourelle

More than 15,000 special Lake Tahoe license plates have been sold in California and Nevada to help environmental preservation efforts, and officials are hopeful that the sales continue.

“This is an easy way for people who are interested in preserving the environment to help out and to also get an attractive license plate,” said Pam Drum, public affairs coordinator of the Tahoe Regional Planning Agency. “We’re very pleased with the popularity of these programs. But there’s always room for growth.”

While more than 10,000 California residents have purchased the special plates since the program started in 1995, the number of sales in Nevada are catching up.

Since the Nevada plates became available in February, more than 5,600 have sold.

“We really are amazed at how many have sold in such a short period of time,” said Kim Evans of the Nevada Department of Motor Vehicles.

The Nevada Lake Tahoe plates already have outsold other specialized plates that have been available for years. For example, special Wolf Pack University of Nevada, Reno and Las Vegas plates have been available since 1993. However, only 2,192 UNR plates have sold, and 2,288 UNLV plates have sold.

The California Tahoe Conservancy, which manages the California program and receives money from the sales, has new funds from the state budget to increase its efforts to publicize the plates. Efforts are already under way to distribute flyers by Lake Tahoe area utility districts, recreation and conservation organizations, and tourist promotion and information agencies.

“Once people begin to see more of the plates on cars on the road and through these flyers, in organization publications, they will become more aware of this great opportunity to publicly demonstrate their wish to help preserve Lake Tahoe and to encourage others to do likewise,” said Dennis Machida, executive officer of the California Tahoe Conservancy.

The initial cost of the California plate is $50, about $35 of which goes to the California Tahoe Conservancy. Renewal costs $40, and about $35 of that goes to the conservancy.

In Nevada, initial registration is $61, and $30 for renewal. About $25 of each purchase goes to the Division of State Lands and Department of Conservation and Natural Resources, $20 from the renewal fees.

Personalized license plates can be purchased in each state for additional fees.

Tahoe Daily Tribune E-mail: tribune@tahoe.com

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