Tahoe’s PR man returns | TahoeDailyTribune.com

Tahoe’s PR man returns

A familiar name in entertainment has returned to MontBleu Casino Resort and Spa .

Paul Reder, the former vice president of Caesars Tahoe and founder of PR Entertainment, is back in Tahoe and is heading up the shows and venues for the MontBleu. He said he is here to “revitalize the entertainment in Tahoe,” so expect big and new events to enjoy.

Reder, a Tahoe resident since he was 22, left in 2002 to pursue options in Los Angeles, is here to bring newer acts and more entertainment that will appeal to a broader audience. “We need to get away from having the Wayne Newtons,” Reder said. “No offense to Wayne, but I want to bring in acts that will be fresh and that span the generational gap.”

During his career Reder has worked with music artists from all over the spectrum of music, and plans on continuing to bring a variety of acts to the lake, but his personal vision is focused on bringing more and more dance music and DJs to the clubs of his casino.

As we saw with this month’s performance of Paul Oakenfold, he doesn’t just want a random DJ with a set of turntables spinning at his clubs. Reder wants the big names who fill stadiums to bring their shows to Tahoe. Reder has been responsible for major electronica acts coming to Tahoe in the past, and wants some of the same to return. Plans are already under way for an electronica event on Aug. 21. House on the Lake is slotted for DJ Dan to headline along with other house acts.

It isn’t just music he plans on bringing to the lake, Reder is already planning two championship boxing matches with TKO Boxing Promotions and is also working with Shine MMA in order to bring some full on face smashing fun to Stateline. The first card is June 26 (see story) and the second is Aug. 28. Although the fights are a large part of Reder’s plan, don’t expect to see them year-round. They are only being planned for peak months of the year.

“With the convenience of the Indian casinos, we need to remind people that you don’t come to Tahoe just for the gaming,” Reder said.

In his eyes, people come for the views and the rooms, they stay for the opportunities to get away from everything, and they spend their money trying enjoying themselves.

Reder is trying to reshape the reputation of Tahoe’s fun. He wants the acts he brings to be what bring you out to the lake. “Folks have lost touch that entertainment is No. 1 up here,” he said. “We need to do other things to drive more traffic into Tahoe.”

Tahoe is where Reder says that he was raised as an adult and that he has always had a special affection for the place where he began his career and wants his work to reflect his passion for the area. He believes that the things that bring people to Tahoe should “collaborate and pull together” to achieve what he sees for the lake. This includes working alongside with the ski resorts to make unique events that can only be experienced in Tahoe.

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