Tax refunds equal travel
How will you spend your tax refund?
More than 20 million U.S. adults who are getting a federal, state or local refund plan to use some or all of it to take a pleasure or vacation trip, according to a travel poll conducted by the Travel Industry Association of America.
On average, tax refund travelers spend nearly $800 of their refund on a trip.
With National Tourism Week starting Sunday, the tourism industry is preparing to open its pockets for these consumers.
The El Dorado County Board of Supervisors is scheduled to adopt a proclamation Tuesday, recognizing the first week in May as National Tourism Week.
County Tourism Director Susan Sutton said the proclamation is part of a marketing campaign to make people more aware of the $600 million tourism brings to the county and the nearly 16,000 people it employs.
With the market experiencing a downturn, Sutton said it’s even more imperative that county residents spend money on recreation in the area.
“We’re trying to encourage people to take vacations in their own backyard,” Sutton said. “Don’t go to Disneyland.”
According to the Travel Association, vacationers spend $333 on shopping alone.
Nearly five million travelers visited El Dorado County last year. Sutton said the goal of the newly formed El Dorado Visitors Authority is to increase that number by uniting the east and west slopes and creating a brand name for the county.
In order to do that, Sutton said the authority wants to unite forces with the Lake Tahoe Visitors Authority and South Shore business. She said travelers should be able to take advantage of lodging on the hill and east slope fun in one trip.
“We have to have the east and west slopes hold hands,” Sutton said. “We really need this cohesive marketing strategy. People need to get behind tourism.”
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