TD Chamber has a new skipper |

TD Chamber has a new skipper

Susan Wood

One could say Bill Chernock doesn’t miss the boat on a good opportunity.

Chernock, 47, is preparing to take the helm as president of the Tahoe-Douglas Chamber of Commerce next month from Heavenly Ski Resort Communications Director Monica Bandows. She’ll remain on the 23-member board.

The director of marketing for the Zephyr Cove Resort and MS Dixie II wants to deepen volunteer ties on the board.

“I want to increase involvement of the membership at the decision-making level,” Chernock said. “Trying to draw from the same people time and time again doesn’t work too well.”

He also wants to boost communication and cooperation between the chambers – his, the South Lake Tahoe Chamber of Commerce and the Carson Valley Chamber.

As a marketing expert for a tourism-oriented business, Chernock stresses how integrated business issues are with a region like the Lake Tahoe Basin.

“You can’t name one (issue here) that doesn’t have an impact on the business community,” he said.

Some people in the business community who are accustomed to traditional chambers may think the Tahoe-Douglas Chamber focuses an exorbitant amount of time on tourism, Chernock pointed out, but the avid golfer and softball player recognizes how much crossover is involved in a region like this.

Beyond the chamber’s ongoing issues, Chernock expects to review the chamber’s location during the 2001-2002 year. The rent has gone up on the Round Hill Square spot, home of the Visitors Center. If it decides to move, the chamber will probably postpone the relocation to another year, he said.

The hesitation doesn’t keep this chamber from moving on important issues and seizing opportunities to mix business with pleasure.

The installation dinner planned for May 10 promises to be anything but conventional.

“We take our issues seriously, but we don’t take ourselves seriously,” Chernock said.

Rumor has it, the board plans to overwhelm Chernock with its version of the singing sensation, the Dixie Chicks.

It appears each president needs to work for a theme-based company. The board surprised Bandows last year with special showing of the Heavenly angels.

Perhaps, it’s that theatrical background behind the chamber’s Executive Director Kathleen Farrell.

The chamber’s other directors on the board include: Evelyn Berg of the Horizon Casino Resort, Andy Chapman of Hornblower Cruises, Steve Chilton of the Tahoe Regional Planning Agency, Bill Cottrill of the Embassy Suites Resort, Lawdy Flanagan of Fairfield Communities, Inc., Jim Foff of the South Lake Tahoe Lodging Association and Fantasy Inn, Peter Graf of Lakeside Inn and Casino, Thane McCall of McCall Realty, Treasurer Diane Means-Imbach of Wells Fargo Bank, Douglas County Commissioner Don Miner, Douglas County Sheriff Ron Pierini and realtor Darryl Reedy, Paul Reder of Caesars Tahoe, President-elect Mike Riley of First Allied Securities, Patrick Ronan of Tahoe Lakeshore Lodge & Spa, Sue Schlerf of the city of South Lake Tahoe, Vice-President Tim Smith of the Tahoe-Douglas Fire Protection District, Gail Taylor as the South Lake Tahoe Chamber of Commerce representative, Steve Teshara of the Lake Tahoe Gaming Alliance, Jim Van Deusen of Harveys Resort and Casino and Barry Phillips of Harrah’s Lake Tahoe.

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