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TDVA looks for creativity

by Sally J. Taylor

The Tahoe-Douglas Visitors Authority Board of Directors expect to get creative during their meeting tonight, which begins at 6 p.m. at the Douglas County Administrative Building at 175 U.S. Highway 50 in Stateline.

Charter Advertising representatives will present revisions to creative concepts shown last month and featuring the slogan “Where luck comes naturally.”

The concepts are soon expected to be put to work in a variety of media advertising, possibly starting with airport locations, according to TDVA spokesman Steve Teshara.



No specific advertising proposals are on the table as yet. The TDVA, which met for the first time in November, recently passed their first conceptual budget and became organized enough to begin looking at campaigns of their own.

The advertising package by Charter “will wind up becoming specific proposals the board will consider (in the future),” Teshara said.



Tonight, the board also will receive a report on the Fourth of July holiday and look at plans for upcoming special events including the Isuzu Celebrity Golf Tournament and the Lake Tahoe Labor Day Weekend Celebration.

For more information, call the TDVA at (702) 586-0047.

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