TDVA smiling about summer surge
A report on 1998 holidays past, present and future was presented Wednesday to the Tahoe-Douglas Visitors Authority Board of Directors.
Thanks to great weather and the holiday falling on a weekend, the Fourth of July event was hit, according to board member Skip Sayre, director of marketing for Harrah’s Lake Tahoe.
“It all came together to make it great,” he said, despite some problems from the “very, very large crowds.”
The 1998 Isuzu Celebrity Golf Championship, now in practice rounds is going very well, according to Kathleen Farrell, executive director of the Tahoe-Douglas Chamber of Commerce and CGC volunteer coordinator.
“(Wednesday) we had some of the biggest crowds we’ve ever had for a practice round,” she said. “(The volunteer program) is running smoother than in past years.”
She noted that 75 percent of the volunteers are from out of town and have helped to spread the word about the event, which garners national television coverage.
About 1,200 advance tickets have been sold so far and 150 media credentials requested, she said.
This is the last year of Isuzu’s contract to sponsor the event but other corporations have expressed interest, Farrell said.
Next year, however, the Celebrity Golf Championship will fall on the Fourth of July weekend as it did last year to the chagrin of community leaders. The event is scheduled by NBC based on the United States Golf Association schedule of events and local organizers have little to say about.
Having the two hit events together creates logistics problems for the crowds that come into the area.
“These two events have been in town a few years and show the power of what can happen if it’s consistent,” Sayre said.
Organizers hope the upcoming Labor Day Lake Tahoe Celebration will prove to be another powerful tourism draw.
Planner Bob Anderson told the board that the event is coming together.
“We’re moving into the advertising and publicity stage,” he said.
Music for the Sunday evening fireworks display are being finalized and the sternwheeler race and lumberjack demonstration are in place.
“I get two to three calls a day from people wanting to do something (to participate with their business),” he said. “A lot of things are going on on a grassroots level.”
In other business:
— The TDVA Board of Directors instructed Bruce Redig of Charter Advertising to continue developing an advertising program with the slogan “Lake Tahoe, where winning comes naturally.” The concept is adaptable for airport advertising, billboards or print media.
The first display is expected to be in place in September, probably as a back-lit airport concourse sign.
— The first ever lakewide special events and entertainment brochure is a big hit, LTVA Director Terry LeBan told the TDVA board.
Dan Blackwell of Tahoe Tourist Promotions called the brochures the “hottest” he had seen in his eight years of business maintaining brochures racks at 200 locations, LeBan said.
Cosponsored by the LTVA, North Lake Tahoe Resort Association, Incline village/Crystal Bay Visitors Bureau and Nevada Commission on Tourism, 70,000 brochures were printed and the LTVA is almost out of its one-third share.
— The next meeting of the Tahoe-Douglas Visitors Authority is Aug. 12.
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