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The French connection in South Lake Tahoe

Susan Wood
Dan Thrift / Tahoe Daily Tribune / Stephanie Angold is the owner of Maisan Rustique.
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Just call Stephanie Angold the French connection.

The shop she opened in July, Maison Rustique, stands for the rustic house in French. She got the name from her mother, who hails from France. Mom, who now lives in Reno, even helped with the opening of the store in the Village Center, which is modeled after one in Tahoe City that sent Angold into business four years ago.

And if there’s something the French know, it’s how to portray decadence.



Angold’s second store carries merchandise ranging from cozy Chenille robes and soft throw blankets to products to soften the body such as bath washes and candles. There are also greeting cards, gifts for babies and designer jewelry. Sid Dickens plaques from Canada mark collector’s items she sells from the walls.

“The jewelry really sells,” she said.



The former buyer, who gets her merchandise ideas from going to markets in places like New York, said she’s had fun bringing in the inventory.

But there’s more to the store than what customers can buy.

To Angold, it’s all about ambiance. She revamped the floors and walls to suit her taste, which fluctuates between a little country style and contemporary design.

And music is usually playing to get customers in the mood as well as the three employees.

“What I’m trying to do here is appeal to all senses,” she said.

Angold said she’s enjoyed much foot traffic since the store opened – with about half consisting of local residents. She’s happy about business, but she’d like to see more.

“January was in a slump. I hope it picks up a bit,” she said.

Maison Rustique can be reached at (530) 544-8252.

– Susan Wood can be reached at (530) 542-8009 or via e-mail at swood@tahoedailytribune.com


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