The Loft celebrates 2 years in business with anniversary party, ups event offerings
December 14, 2017
The Loft is one of only 10 theaters in the U.S. that is dedicated to hosting magic full-time — but the venue didn't start off that way.
In honor of the location's second birthday and progress it's made in the two years it has been open, The Loft hosts an anniversary party on Saturday, Dec. 16, with duo All Good Funk Alliance (AGFA) and resident in-house DJ Roger That!, who will light up the dance floor with good vibes.
"It's going to be a funky, good time," said Nick Rogers, whose stage name is Roger That! "We're going for a more funky, disco vibe with high energy. It's similar [to typical Saturday nights], but it's on a higher scale. We're bringing in extra sound, extra lights, a platform for the DJ — it's spruced up."
He opens the night with music at 10 p.m. before AGFA — well known throughout the Bay Area — continues the party.
"[AGFA has] a bunch of original music, they remix a lot of songs — they're just fun. They're kind of a party band, DJ duo," said The Loft owner Paul Reder.
The bash marks exactly two years since The Loft opened its doors on South Shore, and much has changed in the time that has passed.
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Prior to hosting winemaker dinners and regular in-house DJs, The Loft was merely home to its Magic Fusion show six days each week (which has now increased to twice daily during peak seasons).
Today, apart from the family-friendly show offerings, The Loft hosts Magic After Dark — a magic performance for mature audiences only — film screenings, a singer-songwriter series and additional live music. The venue is also gearing up for even more regularly scheduled content and all-new menu items.
"We do the TEDx South Lake Tahoe events, we have events like burlesque and we've added more speakers like the monks from Tibet. We try to program the theater with diversified content that appeals to a wide range of audiences, and locals and tourists alike.
"We've also added a high-def movie screen and we'll be premiering international films starting in January," Reder noted.
The first of these international films is "Aeffetto Domino," an Italian film that translates to "The Domino Effect." The film's writer, director and star — Fabio Massa — will attend the event (held in late January), and host a Q&A after the screening, which focuses on the state of his health having a domino effect on both his life and the lives of others.
The Loft will also host multiple SnowGlobe after-parties this year (Moon Boots and Justin J headline the venue on Friday, Dec. 29, and Saturday, Dec. 30, respectively) and is looking at increasing its drink menu to include craft cocktails.
"We're bringing in freshly infused liquors, fresh fruits, muddled fruits and drinks. There will be original recipes on the cocktail menu," Reder said.
He and the rest of The Loft team are looking to continue adding new features to the venue's overall experience.
"The idea is to continue to produce an original product in the theater, kitchen and lounge. The outdoor deck is new, and this is our first winter running seven days a week outside," Reder said. "And of course we launched our singer-songwriter series in November. With the success of that series we'll continue to bring in more headliners in the theater."
He is currently in the process of booking acts for the next year.
The Loft is open daily 4 p.m. to 2 a.m., and the deck is open Mondays through Fridays 3-10 p.m. and Saturdays and Sundays noon through 10 p.m.
Tickets for The Loft's anniversary party cost $10, plus tax and fees. Doors open at 9 p.m. for the 21-and-over event, which begins at 10 p.m.
The venue is located at 1001 Heavenly Village Way. Learn more online at http://www.thelofttahoe.com.