Too Short headlines rap show in the Cal Neva Resort
February 23, 2012
Too Short was the first West Coast rap star, recording three albums on his own before he made his major-label debut with 1988s gold album “Born to Mack,” his next four all went platinum. Anticipating much of the later gangsta phenomenon, he restricted his lyrical themes to tales of sexual prowess and physical violence, with the occasional social message track to mix things up.
Born Todd Shaw in 1966, Too Short grew up in L.A.’s South Central. After his family moved to Oakland in the early 1980s, he began selling tapes out of the back of his car. Signed to the local label 75 Girls, in 1983 he released his first proper album, “Don’t Stop Rappin.’ ” Three albums followed in the next two years, after which Too Short formed his own Dangerous Music label with friend Freddy B. He recorded “Born to Mack” in 1986, and sold more than 50,000 copies just by riding around the region. New York’s Jive Records picked up on the buzz from across the country, and provided a national deal for the album a year later. With virtually no radio airplay, “Born to Mack” went gold and its follow-up, “Life Is …Too Short,” achieved platinum sales by 1989.
The immense success of Too Short during 1988-1989 made him much more viable for radio airplay, and “The Ghetto” – from 1990’s Short Dog’s in the House – made No. 12 on the R&B charts, even enjoying a brief stay just outside the pop Top 40. He continued his hit track record with 1992’s “Shorty the Pimp” and 1993’s “Get in Where You Fit In,” both of which went platinum. By the time of 1995’s “Cocktails,” however, Too Short began to be drowned out by a glut of similar-sounding West Coasters, and though “Gettin’ It” became his fifth platinum album, by late 1996 he decided to retire. Just three years later, however, he returned with the aptly titled “Can’t Stay Away,” which debuted in the top 10 and went gold. A series of follow-ups surfaced subsequently. In 2006 his high-profile album “Blow the Whistle” arrived with producers Jazze Pha and Lil Jon contributing. In 2011, the rapper was featured on Wiz Khalifa’s song “On My Level.” He featured on rapper J Meast’s 2011 album “He Could Go All The Way” hosted by the Shadyville Dj’s in the song “Follow The Money.” He also featured in Snoop Dogg’s 2011 album, “Doggumentary” on the song “Take U Home.”
Late-Nite Productions will present Too Short with pecial guests include Nilla (Reno), Quette Daddie (Sacramento), Golden Gloves (Tahoe), Mr.E (Tahoe) and DJ Keenan. This is happening on Friday, Feb. 24 in the Frank Sinatra Showroom at Cal Neva Resort in Crystal Bay. All- ges are welcome.
Advance tickets are available for $28 at Cal Neva Resort, New Moon Natural Foods (Truckee & Tahoe City) Mad About Music & Beach Hut Deli (South Lake Tahoe) Recycled Records (Reno) and online at http://www.Ticketweb.com. The price goes up to $35 on day of show.