Top snow athletes partner with ‘Plate for Powder’ |

Top snow athletes partner with ‘Plate for Powder’

SOUTH LAKE TAHOE, Calif. – Two popular ski and snowboarding icons, Daron Rahlves and Jeremy Jones, have finished shooting public service ads this week for the nonprofit Tahoe Fund’s “Plate for Powder” program.

Rahlves and Jones donated their time for the California and Nevada Lake Tahoe specialty license plates program, which gives new Tahoe license plate buyers two free ski tickets to their choice of 12 major Lake Tahoe-area ski resorts, according to a statement from the Tahoe Fund.

Rahlves, a three-time World Championship medalist and member of the U.S. Olympic team, is the most-decorated U.S. skier in history. In 2001 he was the first American to win the Super G world title, and in 2005 he won World Championship medals in the Giant Slalom and Downhill. Rahlves was on the U.S. ski team for 13 years.

Jones is famous for his big mountain freeriding as well as for his nonprofit Protect Our Winters environmental organization dedicated to addressing global warming. The snowboarder has starred in numerous snow sports films, and is producing a trio of documentaries on snowboarding.

Visuals of the two talking about the Plate for Powder program will be used in advertising in local and regional media outlets. More than 96 percent of Lake Tahoe license plate fees go directly to bike paths, hiking trails, parks, and restoration projects of the California Tahoe Conservancy, the Nevada Division of State Lands and the Tahoe Fund.

To purchase a plate and receive complimentary lift tickets, visit

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