Toy Run motorcycle parade will benefit Christmas Cheer |

Toy Run motorcycle parade will benefit Christmas Cheer

Jim Grant/Tahoe Daily Tribune

The 19th annual Tahoe Toy Run will be rolling through South Lake Tahoe on Saturday, Oct. 3. The event is a major fundraiser for Christmas Cheer, a non-profit organization dedicated to providing food to needy families and Christmas toys to underprivileged children in the community.

Motorcycles will line up at McP’s Pub starting at 10 a.m. At noon, they will head down Highway 50 in parade formation, led by Santa Claus, to the Brother’s Bar & Grill on Emerald Bay Road. Entertainment will include raffle prizes, auction, barbecue, and live music featuring the Cash Only band. Event T-shirts will also be sold.

Bikers from all over California and Nevada come to lend their support, each with a Christmas gift to donate. Various community organizations help with the fundraiser, including local merchants and businesses who supply prizes for the raffle and auction. Many motorcycle clubs assist with security and provide support in various ways.

The toy drop-off locations will be at McP’s Pub between 10 a.m. and noon, and at the Brother’s Bar & Grill until 2 p.m.

Supporters don’t need a motor-cycle to attend – everyone is welcome. Admission is free, but a donation of a new, unwrapped toy or item suitable for a teenager will be accepted.

The public is encouraged to watch as the parade of bikes with toys goes down Highway 50 and Emerald Bay Road to the Brother’s Bar & Grill.

For more information, call Toy Run coordinator Mary Luckel at (530) 416-4166. Christmas Cheer is open all year and can be reached at (530) 542-4934.

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