Agencies purchase digital billboard in Folsom to combat trash at Lake Tahoe
SOUTH LAKE TAHOE, Calif. — The Tahoe Regional Planning Agency, Tahoe Fund and the Lake Tahoe Visitors Authority have purchased a digital billboard near the state capital in hopes of fighting the trash problem at Lake Tahoe.
The new billboard recently went up in Folsom, California on U.S. Highway 50 and features the phrase #NoSledLeftBehind. Another billboard was placed recently on Interstate 80 for eastbound travelers and features the phrase “Be #1 at picking up #2” referring to dog waste.
“When we see discarded sled pieces and cigarette butts littering the snow and trails, it tells us that we need to do a better job educating the public on how to enjoy Tahoe responsibly,” said Joanne S. Marchetta, TRPA’s executive director. “We want the millions of visitors who come to Tahoe to become part of the solution to protect this special place.”
In the ongoing quest to encourage responsible recreation, the Take Care Tahoe program is making an aggressive push to educate visitors and locals about the importance of picking up trash and taking care of Lake Tahoe’s environment, according to a press release from TRPA.
On a recent holiday weekend, hundreds of visitors snapped selfies with a two-legged bear while sledding at Lake Tahoe.
The “Take Care” bear mingled with families reminding them to throw away their broken sleds rather than leaving them littered on the snow.
Earlier this month the Nevada Division of Transportation picked up nearly 2,000 pounds of trash of broken sleds and debris at Spooner Summit, a gateway entrance to Lake Tahoe. This cleanup followed a post-New Year’s haul of 2,000 pounds of trash including diapers and broken sleds.
Trash is just one of the issues that the collaborative Take Care Tahoe group addresses to encourage stewardship and responsible recreation while visiting and traveling to Lake Tahoe.
The digital billboards will be active throughout the winter season, regularly cycling through the campaign’s messages.
The concept for the Take Care Tahoe campaign was developed by a collective group of more than 30 organizations that love Lake Tahoe and want to see more people connect with the beautiful natural environment.
Via the Take Care Tahoe website, visitors and residents can find out more about Earth Day festivals, beach cleanups, nature walks and more.
There are also signs throughout the Lake Tahoe Basin with friendly reminders about how to be good stewards.
The campaign was developed by Nate Laver and Meg Seigal and is directed by BRONTOSAURUS! Los Angeles.
Learn more about Take Care Tahoe online at takecaretahoe.org or via Instagram @takecaretahoe.
Correction: This story has been updated to show that the Tahoe Fund helped purchase the billboard.
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