Two mighty powers join forces in tourist promotions
The city of South Lake Tahoe approved an amended Joint Powers Agreement with two Nevada entities to promote tourism on the south shore.
The joint agreement, which originally included the city and Douglas County, has added the newly formed Tahoe Douglas Visitor’s Authority.
The seeds for the visitor’s authority were planted in 1996 when Nevada State Legislators passed Assembly Bill 616. The bill gave the bulk of Douglas room tax to Lake Tahoe and created the Tahoe Douglas Visitor’s Authority to manage the funds.
According to Terry LeBan, Lake Tahoe Visitor’s Authority director, the visitor’s board has pledged support for the joint agreement. Douglas County has yet to officially support the agreement and does not have approval for any future meetings, according to LeBan.
Douglas Commissioner Don Miner said the county already has a joint agreement with the city and an agreement where the county can grant the Tahoe Douglas Visitor’s Authority funds.
Miner said, if the visitor’s board officially approve the agreement, he expects the issue to surface on the Douglas agenda.
If Douglas signs on, the three partners will fund the visitor’s authority, which LeBan said will serve as administration for the Tahoe Douglas Visitor’s Authority.
She said the two promotional authorities will work together to advertise Lake Tahoe.
Council member Margo Osti voted against the joint agreement with the visitor’s authority. Osti sited Douglas County’s lack of participation and the city’s unfinished process of exploring other alternatives for marketing dollars as reasons for the “no” vote.
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