Vail picks Sonntag to head Heavenly
July 29, 2010
Vail Resorts, Inc. has selected Vail Ski and Snowboard School Director Pete Sonntag as the new vice president and general manager of Heavenly Mountain Resort, according to a Thursday announcement.
Sonntag replaces Heavenly Chief Operating Officer Blaise Carrig, who was promoted to co-president of Vail’s Mountain Division in January 2008. Carrig oversees Breckenridge, Keystone and Heavenly resorts.
Sonntag, who will begin working as Heavenly’s general manager Aug. 1, oversaw a staff of more than 1,200 employees as director of the Vail Snowsports School since 2009, according to Thursday’s announcement.
He has previously served as the ski and snowboard school director at Beaver Creek Resort and Copper Mountain Resort in Colorado. Sonntag has also served as the director of skier services at Keystone Resort and serves on the board of directors of the Beaver Creek Interfaith Chapel.
“I’m thrilled to have someone with Pete’s track record in developing innovative on-mountain programming, delivering extraordinary guest experiences and driving revenue growth through the lines of business lead the Heavenly team,” Carrig said in the announcement. “His years of experience at Vail, Beaver Creek and Keystone bring the knowledge and strategic thinking in creating a complete resort experience, both on and off the mountain. I am confident that under Pete’s leadership, we will continue to drive performance and growth for Heavenly in the future.”
Sonntag’s appointment as Heavenly’s general manager was one of several changes to senior leadership at Vail announced Thursday.
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Keystone Resort Chief Operating Officer Doug Lovell has been named vice president and chief operating officer of Beaver Creek Resort and John Buhler, director of skier services for Breckenridge, has been promoted to vice president and general manager of Keystone Resort.
The moves will give Carrig and John Garnsey, also a co-president of Vail’s Mountain Division, greater strategic responsibilities that will better position the resort company for growth within its existing resorts and the pursuit of new opportunities, according to the statement.