Vail Resorts announces leadership change at Northstar California |

Vail Resorts announces leadership change at Northstar California

Staff report
Bill Rock has served as COO of Northstar California since 2010.
File photo |

TRUCKEE, Calif. — Vail Resorts announced Thursday the appointment of Bill Rock — who currently manages Northstar California Resort — as chief operating officer of Park City Mountain Resort and Canyons Resort.

The move is effective Nov. 1, according to a news release from the Broomfield, Colo.-based company.

Beth Howard, vice president of mountain dining and clubs at Vail, will become general manager of Northstar, also effective Nov. 1.

Howard began her career with Vail in 1985 as a college intern at Beaver Creek, which led to a 30-year career with the company, according to a Vail news release.

In 2010, Beth was promoted to vice president of mountain dining and clubs, where she has had operational oversight of mountain dining across all the company’s resorts, including more than 100 restaurants and eight private mountain and golf clubs.

“Beth established herself as one of our most critical leaders, helping to design and deliver the outstanding guest experience at Beaver Creek for over 22 years. She built on that expertise by taking over leadership of mountain dining and clubs for both Vail and Beaver Creek and then ultimately for our whole company,” Rob Katz, chairman and chief executive officer of Vail Resorts, said in a statement. “Beth will be able to leverage these successes and her strong leadership as she works with our entire Northstar team to continue to elevate the guest experience at the resort.”

Rock joined the company in 2010 as COO at Northstar and, at that time, was also given oversight of Heavenly and Kirkwood mountains.

Rock came to Vail from Intrawest’s Snowshoe Mountain Resort in West Virginia, where he was president and COO since 2005. He also served as COO at Durango Mountain Resort in southwestern Colorado and, prior to that, held several ski industry leadership positions since 1996.

“Bill brings nearly 20 years of experience in the mountain resort industry, including mountain operations, lodging, real estate development, association management, municipal services and commercial real estate that will be invaluable to our operations at Park City Mountain Resort and Canyons Resort,” Katz said. “Bill was instrumental in our integration of Northstar in 2010, including overseeing a $30 million capital program and building cultural and community engagement and alignment.”

Rock will report to Blaise Carrig, president of Vail Resorts’ mountain division, who will step down as interim leader of Park City Mountain Resort, according to the news release.

Mike Goar, current general manager of Canyons Resort, will continue his oversight of the resort and report directly to Rock.

Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.