Weidinger Public relations honored

Submitted to the Tribune

Weidinger Public Relations was recently presented with four awards by the Public Relations Society of American, Sierra Nevada Chapter for various campaigns at the organization’s 27th annual Silver Spike Awards.

The designations recognize northern Nevada’s best communications practices and professionals of 2013.

The Silver Spike designation is the highest honor from the Chapter and identifies outstanding achievement, far-reaching client results, and high standards for quality of work and ethics, according to a press release from Weidinger.

A total of 10 awards were presented to agencies, firms and businesses throughout the Sierra Nevada area for campaigns in the past year.

Weidinger PR received awards for each of its four entries: two Silver Spikes and two Awards of Excellence, with three designations on behalf of projects for the Lake Tahoe Visitors Authority and one for Tahoe Transportation District.

WPR received top honors for the American Century Championship, the annual celebrity golf tournament in association with the Vizion Group of Philadelphia, Pa., and partners NBC Sports, American Century Investments, Lake Tahoe Visitors Authority, and Edgewood Tahoe.

A second Silver Spike was also earned with the Tahoe Transportation District campaign for The Incline Gateway, the announcement and grand opening of the Tahoe Basin’s first roundabout at Mt. Rose Highway and Highway 28.

Awards of Excellence were received for Operation Sierra Storm, the television meteorologists’ conference that generated national media attention for Tahoe South as a leading winter destination. It featured keynote speaker, Chris Field, a member of the 2007 Nobel Peace Prize winning Intergovernmental Panel on Climate Change.

The Lake Tahoe Visitors Authority public relations campaign in early summer about Tahoe South’s Redevelopment Renaissance earned an Award of Excellence in the Bronze Spike category for tactics as a result of extensive media coverage.

Weidinger Public Relations, a six-person firm with offices in Stateline, Nev., since 1985, specializes in travel, tourism, recreation, real estate, special and sporting events.

For more information, call 775-588-2412 or visit:

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