Weidinger Public Relations wins three industry awards
South Lake Tahoe-based Weidinger Public Relations batted 1,000 at the recent Sierra Nevada Chapter of the Public Relations Society of America annual Silver Spikes program, winning awards in all three categories entered.
WPR received three Awards of Excellence for efforts on behalf of the Amgen Tour of California, American Century Championship and Golf the High Sierra Media Tour.
“To be recognized by industry peers for a consistent level of superior work indicates the dedication, creativity and professionalism of a solid team,” said Phil Weidinger, principal. “Those efforts have let to solid results for our clients and that’s what it’s all about.”
Weidinger PR was awarded in the category for “Overall Campaign Budget $25,000+” recognizing the Amgen Tour of California. The Lake Tahoe Visitors Authority partnered with North Lake Tahoe Resort Association to secure a bid for the Overall Start, Stage 1 Finish and Stage 2 Start of the 2011 Amgen Tour of California – the largest cycling event in North America. The substantial media coverage resulted from a collaboration between WPR and Pettit Gilwee PR of Tahoe City, CA and generated more than 280 stories in magazine, print, online, radio and TV; an advertising equivalency of $650,000); 136 million circulation/listenership.
Despite event cancellation, due to unseasonable weather, several lodging properties saw a significant increase from May 2011 compared to May 2010. The media coverage and social media conversations complemented the destination’s key messaging, branding and marketing strategy.
WPR’s American Century Championship entry for the category of “Ongoing Programs with Budget over $25,000+” stemmed from collaboration between WPR and Vizion Group of Philadelphia, Penn. In conjunction with overall marketing efforts, the PR component of last year’s 22nd Anniversary tournament at Edgewood Tahoe led to a new attendance record, 40,165.
Media efforts resulted in exposure through dozens of national outlets, a major feature article in ESPN The Magazine, four AP nationally syndicated stories and more than 2,800 print articles reaching over 300 million. The LTVA, NBC Sports and American Century Investments sponsor the American Century Championship.
WPR also received acknowledgment in the “Special Events & Observances with Budget over $25,000+” category, for the annual Golf the High Sierra Media Tour. Golf the High Sierra (GTHS), a marketing co-operative of 19 area courses, along with area tourism organization’s and golf and tourism marketing partners contracted with WPR to conduct a national golf media tour.
The objective to generate 20-30 stories about the Reno-Tahoe area as a top golf and vacation was achieved with exposure of 11.3 million and print advertising equivalency $421,477 resulting from 4 print, 18 online and 5 radio stories in local, regional and national publications.
Weidinger Public Relations, a five-person firm with offices in Stateline, Nev., since 1985, specializes in travel, tourism, recreation, real estate, special and sporting events. For more information, call 775-588-2412 or visit: facebook.com/weidingerpublicrelations.
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