Worldview can be Gaialicious: Shop offers the finest in all things earthy and worldly
Kelly Brosch’s 40th year has turned out to be a significant milestone.
After working in retail, substitute teaching and modeling, she opened her first business – a gift shop called Gaialicious.
The name represents a colliding of worlds. “Gaia” means “the goddess of the Earth” in Greek mythology. “Licious” is a modern, hip term for “cool” 40 years from the time the word was introduced.
Brosch has taken the combination and made a retail escape that’s a little bit of the former Shop the World and Mountain Spirit – with the flair and interests of a world traveler.
The store on Tallac Avenue sells a number of accents and gifts from global destinations such as Mexico and India.
“India is my favorite place in the whole world,” she said Sunday, listing the excitement, people, food and color as reasons.
She holds a special space in her heart for Greece, where she met her husband, Felix, traveling as a model.
Brosch has also kept a special place in her soul for Tahoe, where she’s lived for eight years. While growing up in San Francisco, she spent summers and Christmas here, so she feels right at home in the area.
That’s why she feels tapped into the type of store people in Tahoe are seeking as a shopping experience.
“I like this neighborhood. This is where my kids go to school,” she said, referring to Maya, 7, and Zoe, 3.
The store has turned into a gathering for friends and family, who helped with the remodeling effort, which cost an estimated $2,000 for materials. A friend created her sign and wall stencils. Another family friend has taken an employee internship there.
Being creative, Brosch had the carpet torn out and found a unique texture from the carpet glue. She just decided to have it painted to represent the contemporary warehouse look.
“I want to create a more city vibe in the store – an atmosphere people hang out in,” she said.
The grand opening featured a disc jockey and belly dancers, the latter being a skill Brosch has learned.
She even began selling the belly-dancing beads, along with a large assortment of merchandise. There are journals, “how to” books, compact discs, clothing, dishware, local art, decorative mirrors, body care products, incense and jewelry by artists such as Gayle Bird.
“I feel confident the people of Tahoe will like this store,” she said, acknowledging how difficult it is to make a living here.
Daphne Bristol of South Lake Tahoe returned to the store to browse Sunday.
“It’s different and ethnic,” she said.
If you go
Gaialicious, which can be reached at (530) 542-4244 or at http://www.gaialicious.com, is open Tuesday through Thursday 9 a.m. to 5 p.m. and Friday through Sunday from 10 a.m. to 6 p.m. at 987 Tallac Avenue in South Lake Tahoe.