Xistra-Rich gets position with Heavenly Foundation | TahoeDailyTribune.com
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Xistra-Rich gets position with Heavenly Foundation

Matt Welch
mwelch@tahoedailytribune.com
Jorik Blom / Provided to the Tribune Heavenly Mountain Resort spokesperson Aimi Xistra-Rich makes a big slasher turn at Heavenly Mountain Resort in the Big Slide area. Xistra-Rich was named to the board of the Heavenly Ski and Snowboard Foundation at the end of March.
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Aimi Xistra-Rich was named to the board of the Heavenly Ski and Snowboard Foundation at the end of March.

The foundation aims to increase opportunities and involvement for young people in skiing and snowboarding in the area, Xistra-Rich said.

“I’m very excited about my new role,” she said. “It’s nice to join a group that’s very passionate about educating children about skiing and snowboarding in the community.”

Xistra-Rich, who works in public relations at Heavenly Lake Tahoe Resort, will assist the board with public relations and marketing tasks, she said.

“We’re thinking about adding the social media aspect (next season),” Xistra-Rich said.

Facebook and other similar websites will be integrated to market fundraisers and programs, she said.

The foundation offers Alpine, freestyle and snowboard programs, and it also offers the Ski P.E. program to local middle schools, allowing those students to ski on the mountain for a reduced rate.

“The main focus is to involve youth in skiing and snowboarding,” she said.


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