Yelp.com to host Tahoe Getaway event in South Lake Tahoe
SOUTH LAKE TAHOE — As part of an effort to continue to promote the Lake Tahoe Basin as a major year-round tourism destination, Yelp.com will host an expected 500 to 1,000 of their members for the website’s first Tahoe Getaway this week. It’s an event that organizers hope could be an annual occurrence.
“I think it’s going to be a great experience that really shines a spotlight on Lake Tahoe,” Yelp Reno community manager Michael Tragash said. “We love Tahoe and wanted to do something exciting to promote the destination.”
The event will take place Thursday, Oct. 1, through Sunday, Oct. 4, and it will include parties and tastings at a number of area restaurants with Basecamp Hotel and Lake Tahoe Resort Hotel serving as recommended host lodging.
“We want to give Yelpers the quintessential Tahoe experience,” Tragash said.
The event is geared toward Yelp’s Elite Squad members — Yelpers who have been approved by the site as high-volume contributors with detailed reviews. Yelp.com is a crowd-sourced site known for reviewing a variety of businesses. The corporation — headquartered in San Francisco — already hosts similar annual destination events in winter and spring. They also host a number of community events in metropolitan locations across the U.S. including Reno, Nev., Sacramento, Calif., and San Francisco.
“We would love to see Yelp’s Tahoe Getaway become a yearly occurrence,” Tragash said. “We feel strong about the success of the program so far and we haven’t gotten to the weekend yet.”
He said they are expecting Yelpers from as fare away as New York and Hawaii.
Lake Tahoe Visitors Authority officials see a potentially positive effect in terms of marketing Tahoe as a destination as well.
“This is such a fun and engaging way to welcome visitors to our community restaurants and activities,” Georgette Hartle, marketing manager for LTVA, said. “We hope they dig in and enjoy themselves.”
With Yelpers posting reviews of places they go, organizers are hopeful for a larger ripple-effect.
“If you can give one person an experience, they’ll pass it on to three or four,” Tragash said, or in Yelp.com’s case potentially hundreds or thousands.
Visit Yelp’s Tahoe Getaway page under http://www.yelp.com/events for more details on schedule and participating locations.
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