NIAA can’t hold title sponsor |

NIAA can’t hold title sponsor

U.S. Bank, the Nevada Interscholastic Activities Association’s “partner in high school activities” for the past nine years, will not renew its contract with the state’s nonprofit governing body of high school athletics when the current term expires June 30.

U.S. Bank officers cited financial reasons for its decision.

“While we are certainly disappointed in their decision to not renew the sponsorship, we are very thankful for U.S. Bank’s involvement over such an extended period of time,” said Jerry Hughes, NIAA executive director. “(The NIAA ) will have to make some major adjustments to our budget and the way we operate events for next year and the future.”

U.S. Bank’s sponsorship included $55,000 in annual sponsorship fees per year, plus $120,000 in additional money each year for event marketing, locations and promotions. The sponsorship dollars helped pay for general operating expenses for the NIAA. U.S. Bank also participated with schools to build various support and fund-raising programs.

“(The NIAA is) unsure what the future holds in terms of a title sponsor. There are several different avenues we can decide to pursue when it comes to individual sport and/or overall association sponsorships,” Nelson said.

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