NIAA can’t hold title sponsor | TahoeDailyTribune.com
YOUR AD HERE »

NIAA can’t hold title sponsor

U.S. Bank, the Nevada Interscholastic Activities Association’s “partner in high school activities” for the past nine years, will not renew its contract with the state’s nonprofit governing body of high school athletics when the current term expires June 30.

U.S. Bank officers cited financial reasons for its decision.

“While we are certainly disappointed in their decision to not renew the sponsorship, we are very thankful for U.S. Bank’s involvement over such an extended period of time,” said Jerry Hughes, NIAA executive director. “(The NIAA ) will have to make some major adjustments to our budget and the way we operate events for next year and the future.”



U.S. Bank’s sponsorship included $55,000 in annual sponsorship fees per year, plus $120,000 in additional money each year for event marketing, locations and promotions. The sponsorship dollars helped pay for general operating expenses for the NIAA. U.S. Bank also participated with schools to build various support and fund-raising programs.

“(The NIAA is) unsure what the future holds in terms of a title sponsor. There are several different avenues we can decide to pursue when it comes to individual sport and/or overall association sponsorships,” Nelson said.


Support Local Journalism

Support Local Journalism

Readers around the Lake Tahoe Basin and beyond make the Tahoe Tribune's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.


Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User