Rough return for Boomer Schultz | TahoeDailyTribune.com
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Rough return for Boomer Schultz

Steve Yingling

(Schultz Racing also contributed to this story)

Nothing can spoil the return from a one-year racing hiatus like a head-on collision with a wall.

That was 29-year-old Boomer Schultz’s fate as he resumed his stock car racing career July 18 in Stockton, Calif.



Schultz’s car was struck from behind while passing an out-of-contention car with 10 laps remaining in the 50-lap event. As Schultz, a former South Lake Tahoe resident who now lives in Placerville, was completing an inside pass, the lapped vehicle started to lose control.

“Instead of letting off the gas he tried to power out of it, and, of course, he didn’t gain control and hit my right rear and turned me dead on into the wall,” said Schultz, whose car spun around, causing both the front and back ends to strike the wall.



The damage: Schultz escaped injury, but the crash caused $2,000 of body repair.

“It was a doozy … one of the worst wrecks I’ve had,” said Schultz, who placed 11th out of 17 racers. “It really could have been worse because my car stopped on the track. Luckily, everybody avoided me.

“I was hoping to get a hard-luck award and get a little extra money from the tack, but that wasn’t the case.”

Ever since, Schultz has been tediously repairing the body damage, which spared only the roof, doors, hood and one quarter panel.

“We were all having a good time, joking on the radio about how good it was to be back. It felt real good to be back again, but we went from highs to real lows quickly. But that’s part of racing,” Schultz said.

The 1993 Nor Cal Tour champion and 1990 Silver State Raceway sportsman series winner had hoped to race in a Madera 100-lapper July 25 and a NASCAR Featherlite Southwest Tour stop in Bakersfield this weekend.

“I didn’t want to go to Bakersfield unless I felt confident we were ready. At this point, there’s no way that’s going to happen,” he said.

He hopes to resume racing Aug. 22 in Redding, Calif. The biggest race remaining on his calendar is the Southwest Tour’s September visit to Los Angeles.

The road leading to the NASCAR Featherlite Southwest Tour has been quite an adventure for the Schultz Racing Team. After successfully racing for more than nine years, Schultz decided to sit out the 1997 racing season due to limited racing funds.

Schultz raced a limited schedule in 1996, when he ran seven races. This included a third-place finish in a Ukiah Gold & Silver Mega Power Challenge Series race and a sixth-place finish at the Stockton 99 Speedway Fire Cracker 100.

Obviously, he missed the sport.

“Yeah, it was hard. I like to go to races and watch them as much as I like racing myself. When I saw guys racing side by side banging fenders I missed it, but when I saw someone stack it up or rip off a fender, I didn’t miss that part of it,” he said. “Thankfully all my sponsors got with me again, or I wouldn’t be racing.”

Schultz has made some recent additions to his newly reformed team. Assisting in the car preparation are returning sponsors Eibach Springs and Mallory Ignition. The returning veteran team is not only determined to field a well-prepared racer, but to offer turnkey motorsports marketing solutions to its sponsors, which now include Sierra Tahoe Ready Mix, Sierra Disposal Service, Tahoe Valley Lodge, Tamarack Rentals and Club Ed.

Schultz has selected James R. Pera, president of Champion Marketing, to lead the team in its marketing efforts. Champion Marketing is a full-service interactive marketing firm that specializes in motorsports and event marketing.

“Jim is a real pleasure,” Schultz said. “It’s great to work with someone who is motivated and eager to do what it takes to get the job done.”

“Champion Marketing is our missing link,” commented Sharon Schultz of Schultz Racing public relations. “We have been looking for years for a special someone to market our team. Jim’s enthusiasm and creative ideas will open all sorts of marketing opportunities for our sponsors.”

Coincidentally, both Boomer and Pera came from the same Northern California hometown of Livermore. Schultz was born in Livermore.

“I guess it was a destiny for two guys from Livermore to come together and go racing,” Pera said. “The entire Schultz team has made us feel right at home, and we are proud to be a part of their organization.”

Boomer’s investing the next two years to make his racing career productive.

“It’s kind of my do or die. If I’m not able to get a move on, I’ll back off or sell out,” he said. “This nickel and dime (operation) just doesn’t cut it. You’re an underdog before you even show up at the track.”

To learn more about Schultz and his racing comeback, visit the team website at http://www.schultzracing.com.

Tahoe Daily Tribune E-mail: tribune@tahoe.com

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