Lake Tahoe is one of the most unique bicycling destinations in the world — and people are starting to take notice. Two videos produced by local nonprofit Team Tahoe feature Shore Shore roads, paths and trails as the star, highlighting the terrain the area offers for cyclists and mountain bikers.

“The purpose is to really showcase what South Tahoe has to offer,” said Team Tahoe president Ty Polastri, who produced the videos. “The videos showcase mountain biking, road cycling, BMX, bike paths — and do so in a very positive, energetic and exciting way.

“Anyone that views these will be totally stoked and realize that this is a very special place to ride a bicycle.”

The videos are both titled Bike Tahoe South, and were produced as part of a promotional collaboration with Lake Tahoe Visitors Authority — there are three-minute and 30-second versions. The longer video features popular locales including Emerald Bay, Cascade Lake, Tahoe Mountain Loop, Bijou Bike Park, Corral Trail, Caples Lake, Van Sickle Loop, El Dorado Beach and Rabe Meadow.

“What really differentiates us is the lake. Tahoe provides the lake and majestic vistas — they’re unparalleled,” Polastri said. “A picture tells a thousand words, and a video tells millions. Video is the most effective way in this current era of technology to effectively reach our target audience.”

The videos are the first part of a six-video series and are specific to the South Shore. The next four videos will highlight Lake Tahoe in general, and will cover mountain biking, road cycling and cruiser rides among other aspects that make Tahoe a bicycle destination.

“The images will encompass Caples Lake to the south to Donner Summit and the Rainbow Bridge to the north — and everything in between,” Polastri said.

Team Tahoe’s mission is to develop and promote eco-friendly programs that help build sustainable communities, environments and economies in the Tahoe region. It’s Bike Tahoe program is designed to promote bicycle tourism in the area — and has a website that features 70 different detailed ride maps.

“Bike Tahoe is the platform to start promoting Tahoe as a bicycle destination — and things are happening,” Polastri said. “We’re getting a lot more bicycle paths, more bike lanes, more singletrack and everybody is on board. Now we need to showcase what we have and start inviting people to come.”

For more information on Bike Tahoe, visit http://www.biketahoe.org.