Disabled Sports USA Far West changes name to Achieve Tahoe | TahoeDailyTribune.com

Disabled Sports USA Far West changes name to Achieve Tahoe

Special to the Tribune
Achieve Tahoe athletes ski during a previous winter season at Squaw Valley.
Courtesy Achieve Tahoe |

Disabled Sports USA Far West — a nonprofit providing specialized instruction for people with physical, sensory and intellectual challenges — announced this week a name change to “Achieve Tahoe.”

Founded in 1967 and known as Disabled Sports USA Far West since 1998, the organization has become well known throughout the country for its groundbreaking work and has been instrumental in establishing Disabled Sports USA, now a thriving national organization with more than 120 active chapters.

While Achieve Tahoe will continue to be a chapter of Disabled Sports USA, the new identity is designed to communicate a clearer message to the community, reach a wider audience and result in the opportunity to provide services to more people.

“We are proud to be the founding chapter of Disabled Sports USA; however, there has always been name and brand confusion between our local chapter and our esteemed national organization,” said Haakon Lang-Ree, executive director of Achieve Tahoe. “It was also important for us to remove the outdated word ‘disabled’ from our name and choose a more empowering one that highlights the essence of what we do.”

The organization’s mission — “To provide affordable inclusive physical and recreational activities that build health and confidence” and its motto: ‘If I Can Do This, I Can Do Anything!’” — will remain unchanged.

“We remain as committed as ever to serving our participants and their families by providing first-class opportunities to achieve greater independence and improved self-esteem through sport,” said Lang-Ree. “Our new, more empowering name also celebrates the abundant bounty of the Tahoe region, and with a strong El Niño weather pattern predicted, we look forward to a winter season of exciting achievement.”

This article was submitted by Achieve Tahoe, which is staffed by a corps of more than 150 trained instructors (90 percent of whom are volunteers). Visit http://www.achievetahoe.org to learn more.


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