Biz Beat: After 25 years, restaurant owners don’t plan to relax
Passaretti’s Italian Restaurant will be celebrating its 25th anniversary in March.
“We’ve endured 50 slow seasons,” said owner Dan Passaretti, referring to the two “shoulder” seasons each year.
Before the restaurant was Passaretti’s, it originally was known as Jodan’s Restaurant.
Passaretti said he has been involved with restaurants his whole life. When he moved to the Bay Area and visited Lake Tahoe, he knew he wanted to open a restaurant here.
When a Hungarian restaurant went out of business and space opened up, Passaretti decided to make his idea happen. His wife, Tai Passaretti, worked with him, as did his roommates and sister.
“Tai handwrote every menu,” Dan Passaretti said. She even drew the original cover and colored in the drawing with colored pencils.
Tai Passaretti said she still designs the menus but uses a computer now.
On March 14, 1987, the restaurant called Jodan’s closed for good, and the next day, Passaretti’s opened for the first time.
Tai and Dan Passaretti decided to serve Italian food because they’re Italian. Tai Passaretti came up with all the kitchen recipes and compiled them into a book everyone at the restaurant refers to as “The Bible.” It has every recipe for sauces, desserts, entrees and everything in between.
Even with 25 years under their belts, the Passarettis aren’t letting up.
“I can say we’ve never relaxed,” Dan Passaretti said, referring to the work they put into the business.
The Passarettis said they are offering a loyal-customer incentive program for their anniversary. The program rewards returning customers by giving customers “pass cash,” which can be spent at the restaurant.
The restaurant is at 1181 Emerald Bay Road. For more information, check out the Web site Passarettis.com or call (530) 541-3433.
Raley’s is stocking more than 100 natural grocery items, cleaning products and Full Circle organic products at all its stores.
This will provide customers with more affordable choices when it comes to buying natural and organic products, according to Raley’s representatives.
Stores on the South Shore are located at 1040 Emerald Bay Road at the “Y” and 4000 Lake Tahoe Blvd. in the Village Center.
” Have information on your business that you’d like to share? Contact reporter Sara Thompson at (530) 542-8009 or email@example.com.
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