Hot August Nights refutes reports of move to Long Beach |

Hot August Nights refutes reports of move to Long Beach

Roseann Keegan

Hot August Nights isn’t burning rubber out of town, a spokesperson said Tuesday, contrary to a news report that the popular classic car event is permanently moving to Long Beach in 2012.

“No way,” said Nicole Maddox, senior marketing manager of the nonprofit Hot August Nights organization.

Hot August Nights will expand its Reno event to Long Beach next year, but will retain its flagship event in Reno, Maddox said. The expansion will also not affect the South Lake Tahoe events that were added this year.

A July 5 article in the Los Angeles Business Journal said that the city of Long Beach had “lured a major national car event that promises to be bigger than the Long Beach Grand Prix and a bonanza for local merchants and hoteliers.”

The article states that Bruce Walter, chief executive of Hot August Nights, said the organization will open Long Beach office in September. The 25th anniversary show will be in Long Beach Aug. 3-6, 2011, followed by a similar event in Reno the following week. Beginning in 2012, the annual car show will be held exclusively in Long Beach, according to the Los Angeles Business Journal.

Maddox said the article is untrue and that Walter told the staff Tuesday, “Nothing has changed. We’re not moving anything.”

According to the article, Walter said the event began feeling the squeeze of increasing costs associated with security as it expanded to Sparks and involved county authorities. With three separate jurisdictions, as well as private security and other municipal services, costs skyrocketed to more than $700,000 per year.

“We look at the move as a matter of economic survival,” Walter is quoted in the article. “Our operating costs are horrific and we’ve reached a capacity where, if we’re going to grow, we need to move in this direction.”

The full text of the Los Angeles Business Journal article is at

Hot August Nights is at

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