Lyft and Uber partner with El Dorado County DA to offer discounts on rides
In an effort to prevent intoxicated individuals from getting behind the wheel, the El Dorado District Attorney is partnering with two popular ride-sharing companies.
The DA’s partnership with Lyft and Uber aims to encourage local residents to use safe rides in order to reduce impaired driving in El Dorado County, as well as the greater Sacramento area, according to press releases from the DA.
“Technological innovations like ride-sharing apps provide a safe way home and help reduce drinking and driving,” El Dorado County District Attorney Vern Pierson said in a press release. “My office will continue to aggressively prosecute those who drink and drive and also try to help prevent the devastating impact of these crimes by encouraging use of new emerging tech application[s].”
Uber will offer a $10 discount to any new rider whose origin or destination is in El Dorado, Sacramento, Yolo or Placer counties. The offer is valid through Jan. 7, using the code SAFERIDE2018.
There also will be $2 off up to two discounted rides for existing Uber users available through Jan. 2 using the code SAFEUBER2018.
New Lyft users in El Dorado and Placer counties can enter the code RIDESAFE2018 in the app for $5 off their first 10 rides, and existing users can claim 10 percent off two rides with code RIDESAFECA.
Representatives from both companies stated their desire to help play a role in reducing drinking and driving.
“DUIs are completely avoidable,” David Kunst, Lyft Northern California market manager, said in a press release.
“There is no excuse for drinking and driving. We are proud to support the El Dorado County district attorney to help raise awareness of this public safety issue and urge people to get a designated driver,” Austin Heyworth, Uber public affairs manager, added.
According to the DA, impaired driving remains a serious problem statewide and in El Dorado County, which was fourth worst in total fatal and injury collisions in 2015. In California, there were 17,390 injury collisions involving alcohol in 2015 alone. That same year, there were 122 alcohol-involved injuries or fatalities in El Dorado County, according to the DA.
The outreach campaigns are the latest effort in a larger push by the DA to reduce drinking and driving in El Dorado County. The DA’s office recently secured a grant from the office of traffic safety. The grant, according to the DA, will fund a vertically integrated anti-DUI task force in El Dorado County.