Tahoe college to offer bachelor degree in ski business and resort management
INCLINE VILLAGE ” Students at Sierra Nevada College now have the option to earn a four-year-degree in ski business and resort management.
The new program will focus on all facets of the ski resort and related industries, including operations, general management, profit centers, marketing and sales, real estate development, and resort master planning. Courses will be taught by professors and adjunct faculty and will feature guest speakers, all of whom are veteran industry leaders in all aspects of resort management.
“We’re convinced there is a huge market of high school graduates who are passionate about skiing or snowboarding and have dreamed about a career in the ski business, but don’t know there’s an opportunity to pursue their passion by enrolling in our ski business and resort management program while at the same time enjoying life in Lake Tahoe,” said Program Director Tim Cohee, a 34-year ski industry veteran. “Our partnerships with Tahoe’s leading resorts give our graduates a head start when it comes to landing the top entry-level management jobs in our industry.”
The program is also partnering with area resorts to place qualified and interested students in internships and independent study programs, which will put them at a distinct advantage come graduation, when they’ll be entering the industry several steps ahead of graduates coming in with less-targeted degrees and experience.
In support of the ski business and resort management program, SNC is announcing a new advertising campaign at 21 of the top ski resorts across the nation this holiday season, from Vermont to California. The college’s campaign is entitled, “So you think you can run a resort?” and is aimed at the thousands of high-school-aged skiers and boarders who visit the resorts each winter who may have an interest in pursuing a career in the ski industry.
The advertisement also points out that Sierra Nevada College is the only college in the nation offering a four-year bachelor’s degree in this field.
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